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Designing backwards

For my major project at the London College of Communication, I investigated how to make sustainable graphic design more comprehensible and appealing to design students and professionals. My final outcome introduces the process of designing backwards, a mental journey from the end-of-life of a product to its conceptual phase, as a sustainable approach to graphic design.

As a final outcome, I wrote and designed two booklets, entitled Designing backwards: How to be a sustainable graphic designer. One was aimed at students while the other provided information tailored to design professionals. The student edition was purchased by the college and handed out to all its first year Bachelor in Graphic Media Design (2012) students. The professional edition was sent to a selection of graphic design studios in London. All of the information can also be found on the project’s (temporary) website.

The set of booklets was printed by London-based risography studio Dïtto Press in duotone teal and burgundy in limited editions of 250 (student) and 50 (professional). They each came with three different cover papers. I assembled the (tip-in) pages, bound them and hand finished the entire print run. Risography is considered an environmentally-friendly and cost-effective printing method.

Following my major project, I participated in a sustainable graphic design workshop in January 2012, for the first year Bachelor in Graphic Media Design students at LCC. The day, organised by Sarah Temple and Monica Biagioli, started with lectures about sustainability in general and about sustainable print design, followed by a hands-on workshop about ‘pretty garbage’ and upcycling.

Print management
Writing and editing


180×267mm (professional)
110×180mm (student)
20 pages

Dïtto Press